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Brands
- AA Worms
- Optimum Baits
- Deps
- Ima Lures
- Swimbait Republic
- ZAPPU
- Madness
- Kahara
New Products
Shop
Pro Quick Tips
Media
- Photos
Video
Dealers
- Dealer List
- Dealer Inquiries
Members Only
- Members Only

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DevLab

The All New BoomBoom Swimbait is Coming Soon!

DevLab, FrontPage / Kana Kondo

Innovation – Design – Performance Here at Optimum Baits, we have a very simple yet affective set of core values when it comes to designing our products. Though our design process has come a long way since we started in 1996, we are still striving to bring better designs to the table, and more fish […]

The All New BoomBoom Swimbait is Coming Soon! Read More »

DD’s GO UNDER THE KNIFE!

Big Feature, DevLab, FrontPage / Matt Paino

OPTIMUM ADDS A NEW 4″ SIZE AND ALSO MODIFIES THE BODY SHAPE. The Double Diamonds Swimmers were introduced several years ago and have grown to be the bait of choice for many anglers. They excel as a trailer for swim jigs, chatter baits, spinnerbaits, as shad tails on the A-rig, or used by themselves with an offset

DD’s GO UNDER THE KNIFE! Read More »

Lucky Craft and Optimum Collaboration Bait Offered in 2 Styles.

DevLab / Matt Paino

Lucky Craft and Optimum Collaboration Bait Offered in 2 Styles. Read More »

OPTIMUM BAITS & LUCKY CRAFT TEAM UP!!

DevLab / Matt Paino

COMING SOON TO A STORE NEAR YOU!!

OPTIMUM BAITS & LUCKY CRAFT TEAM UP!! Read More »

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