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Welcome to our website! We hope that you are visiting because you’ve had an enjoyable fishing experience with our products and want to learn more about our product line-up. For many of us anglers out there, we know how exciting fishing a swimbait is. Nothing compares to when a fish stops your swimbait dead in its tracks and almost rips the rod right out of your hands. For those of you who haven’t experienced that thrill, your time is coming! Optimum Baits was established in 1996, with the purpose of providing the angler with an arsenal of the finest lures to maximize their time out on the water. We now offer over 15 different styles ranging from 2 inches to 16 inches in 50 different colors to make sure there is a lure for every fishing condition. Sean Donavan, the inventor of the original Optimum, developed his bait from the shore lines of Lake Castaic and Casitas where stocked rainbow trout are the meal of choice for lunker bass. Optimum Baits was the first company to release a swim bait where the jig head is internally built into the bait. Our R&D team continues to develop new and exciting baits that takes the industry to new levels. In 2006 the Optimum Furbit the Frog and Poppin` Furbit were chosen as the industries Best New Soft Lure by the American Sportsfishing Association. Our newest addition is the Double Diamond Swimmer. This bait was designed 100% with the use of a CAD machine and features a three dimensional profile and three distinct actions. After looking through our website, go out there and use some Optimum Baits to catch the fish of your dreams. If you can’t find our products at your favorite dealers, ask them to bring them in. You can purchase our products online through the links listed. Our dealer list also indicates where you can purchase our products. Give yourself the best possible chance to catch quality fish so tie an Optimum Bait on to the end of your line today! Good Luck and Have Fun!
Optimumbaits Releases the DOUBLE DIAMOND!
Diamonds are no longer exclusively a girl’s best friend!!
IMA JAPAN DEBUTS NEW “SIGNATURE SERIESEAT ICAST - 2007
IMA JAPAN IS A LEADING HARD LURE MAKER IN JAPAN BUT IS A RELATIVE NEWCOMER TO THE USA MARKET. IMA DIDNfT REACH THEIR SUCCESS IN JAPAN BY CHANCE. IN A COUNTRY KNOWN FOR QUALITY AND EXCELLENCE IMAfS CEO IGARASHI SAN, AN ENGINEER BY TRADE, CREATED AN INNOVATIVE FORMULA FOR SUCCESS BY SURROUNDING HIMSELF WITH A TEAM OF ANGLERS, CRAFTSMEN, DESIGNERS, AND MARINE BIOLOGISTS. WITH OVER THREE MILLION LURES SOLD IGARASHIfS VISION HAS PROVEN SUCCESSFUL.
Kids Fishing Starter Kit - 2007
The Ultimate Child's fishing primer, "We're Going Fishing, Now What?", has just been made even better by featuring it in our Kid's Fishing Starter Kit.
For full press release: PDF OPTIMUM BAIT COMPANY IS HOPPING ALONG - 2006
CREATING LURES WITH MULTIPLE FEATURES THAT INDUCE A FISH TO STRIKE WAS THE GOAL OF THE OPTIMUM BAIT DESIGN TEAM. THE RESULT IS ITS LATEST CREATIONS “FURBIT” THE FROG AND POPPIN’ “FURBIT”.
DEPS & OPTIMUM BAITS: RADSCALE ADDED TO LINE - 2006
DEPS CO LTD, THE LEADING BIG BASS LURE MAKER IN JAPAN, IS MAKING AVAILABLE ITS PREMIER TOPWATER, RADSCALE TO ITS UNITED STATES LINEUP. IMA JAPAN TO DISTRIBUTE THEIR PREMIER LURES TO THE AMERICAN ANGLER - 2006
IMA…THE FIRST THREE LETTERS OF IMAGINATION! IMAGINATION IS WHAT INTERNATIONAL LURE MAKER AND DISTRIBUTOR, IMA OF JAPAN BRINGS TO THE TABLE. MAKER OF BOTH FRESH AND SALTWATER LURES, IMA IS EXPANDING ITS WORLD WIDE DISTRIBUTION, WHICH INCLUDES AUSTRALIA, NEW ZEALAND, EUROPE, AND JAPAN, TO THE UNITED STATES. BEGINNING IN NOVEMBER OF 2006, SIX MODELS IN SIX COLORS EACH WILL BE AVAILABLE TO THE AMERICAN ANGLER.
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