Fishing the Boom Boom Swimbait Fred’s Way

Fred Roumbanis is known for his prowess with a swimbait. It began during his days in California and continued throughout his professional career. He has always loved throwing swimbaits. He designed the Boom Boom family of swimbaits for Optimum Baits and has been...
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Making the Most of the Optimum Boom Boom Swimbait

Fred Roumbanis calls the Optimum Boom Boom swimbaits – both the weedless and treble-hooked versions – his “live or die” baits. While he now calls Arkansas home, Fred’s California roots make him a true believer that swimbaits are not just a fad, but a way to win more...
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Swimbaiting the Midwest

The Optimum Boom Boom swimbait was released in 2016, but it has already become a favorite for Indiana’s Mario Mills, a member of the Optimum Baits Pro Staff. “It has quickly become one of my favorite baits because it is ready to go out of the package and catches fish....
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Fred Roumbanis’ BoomBoom swimbait is now available!

  Earlier this year Bassmaster.com gave a glimpse at what was brewing here at Optimum Baits with Fred Roumbanis and his new custom swimbait. After its stellar debut at icast 2016, the long awaited release of the BoomBoom swimbait is finally here!    ...
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Renaissance of the Wacky Jig from Zappu

"Throughout my years of bass fishing," says Matt Paino, CEO of Optimum Bait Company in Temecula, California, "I've always been told there is no wrong way to fish a worm. I still believe this is true. However, I've also learned that certain methods will perform better...
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Pumping and dragging the deps Balisong Longbill 130 SF

With the Balisong Minnow Longbill 130 SF, deps owner and chief lure designer Kazu Okumura desired to create a new concept lure for big bass – a big profile,natural minnow body combined with an oversized bill like you find on a deep-diving crankbait. Okumura desired to...
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NEW!! Floating Bullshooter 160 and BB Bluegill SlideSwimmer 175 & 250

    We gave you a tease at icast, but they have finally arrived. The Bullshooter 160 Floating Model is now in stock! Weighing in at 3.50z, this 160mm floating glide bait is another must-have gill imitation swimbait from deps Japan. Those who have had the...
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The only bull you want to hear this spring…

Spring is finally upon us throughout the US. Water temps are rising, the bass are spawning, and like all fishermen, your friends are probably lying about how much the first long armed bass of the year really weighed. So ignore the bull and our horrible attempt at...
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Reins NEW Sizes and New Color in spring 2016

Reins fishing has added new sizes to their popular plastic line up for this spring. The bubbling shaker is now offered in a 3.5" in 8 fishy colors and the Fat Rock Vibe shad has been downsized to a 3.25". Also available in 8 natural color patterns.  Reins Elite pro...
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NEW Reins PALPUNTIN Spoon

A must for all light finesse fisherman! @ Cultiva Treble hook @ Hi Appeal spoon for multiple targeted species @ 6 sizes (2g, 3.5g, 5g, 7g, 9g, and 11g   @ 6 colors are available (Silver Shad, Green Gold, Pink Silver, Blue Chrome, Chartreuse Silver and Wakasagi)...
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The Boom Boom Swimbait

Meet the Butch Brown Thumper Tail