New on Optimum Baits...

  • Zappu's
    Watch Takuma Hata demonstrate the Abaredama
  • AdvancedAngler.com: Kahara's New Magnet Release Belt Clip
    The new Kahara magnet release belt clip
  • AdvancedAngler.com: New Optimum and Kahara Pliers
    New pliers from Optimum and Kahara
  • FinsNTales.com: New Pulsecod and Buster K from Deps
    New for 2013: Pulsecod and Buster K

Optimum Baits lure lineup

  • The Mad Science and Advanced Physics Of Soft Plastics
  • Top of the Line
  • Double Diamond
  • BABY LINE THRU
  • Titan
  • Tales of Optimum
  • Reflex
  • Suspending Series
  • Original Optimum
  • Monster Series
  • Furbit the Frog & Poppin` Furbit
  • Crashing Thunder
  • Ambitious Buzz
  • OB Minnow
  • Rabbit Fur Series