Welcome to our website! We hope that you are visiting because you've had an enjoyable fishing experience with our products and want to learn more about our product line-up. For many of us anglers out there, we know how exciting fishing a swimbait is. Nothing compares to when a fish stops your swimbait dead in its tracks and almost rips the rod right out of your hands. For those of you who haven't experienced that thrill, your time is coming!

After looking through our website, go out there and use some Optimum Baits to catch the fish of your dreams. If you can't find our products at your favorite dealers, ask them to bring them in. You can purchase our products online through the links listed. Our dealer list also indicates where you can purchase our products. Give yourself the best possible chance to catch quality fish so tie an Optimum Bait on to the end of your line today! Good Luck and Have Fun!


Latest Optimum Baits News...

FREE FISHING RAG on orders over $20! Purchase the towel of your choice and when you enter promo code, the RAG will be shown as FREE.

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Friday, June 4th, 2010 FrontPage No Comments

Long Awaited Apparel In Stock!


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Monday, May 24th, 2010 FrontPage No Comments

PD Chopper and Mustang Head

Zappu, the Japanese brand that introduced U.S. anglers to the Inchi Wacky Jig Head techniqiue, is releasing two of their new Tungsten swim heads to the U.S. market. The P.D. Chopper and the Mustang Head are high tech tungsten designs that are sure to put more fish in your live well the next time out. Find out more about these heads now.

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Wednesday, May 19th, 2010 FrontPage No Comments

Optimum Advertisements!!

Email us the page # our offer appears on and possibly win a FREE swimbait. First 100 responses for each publication. Send us your name and address: info@optimumbaits.com

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Thursday, May 13th, 2010 FrontPage No Comments

FREE GROUND SHIPPING on orders over $50 promo

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Friday, April 30th, 2010 FrontPage No Comments

IMA Flit120 Now Available 3 New Colors!

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Tuesday, April 13th, 2010 FrontPage No Comments

It’s time go fishing! Fill your tackle box for less during the month of April!

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Thursday, April 1st, 2010 FrontPage No Comments

Now you can find us and see the latest updates!

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Saturday, March 20th, 2010 FrontPage No Comments

OPTIMUM BLT! WHAT BASS ARE ORDERING UP!

HAVEN’T SEEN THE BLT IN ACTION YET? CLICK HERE TO WATCH IT NOW!

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Friday, February 12th, 2010 FrontPage No Comments

Optimum Bait Co. adds new REINS worms to lineup!

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To read more: Bassmaster.com

To purchase online: Optimum Shopatron Store

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Wednesday, January 27th, 2010 FrontPage No Comments

BASS ANGLER GUIDE Readers!

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Email us the page # our offer appears on and possibly win a FREE swimbait. First 100 responses. info@optimumbaits.com

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Sunday, January 17th, 2010 FrontPage No Comments

Check out Deps!!

Deps has launched a new YouTube channel! Check them out!

http://www.youtube.com/user/depsweb

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Tuesday, November 24th, 2009 FrontPage No Comments

A Show Within a Show, the Optimum Booth at ICAST 2009

Optimum, Deps and Ima Reins New Product for 2010!! Full story -  TackleTour.com

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Thursday, July 23rd, 2009 FrontPage No Comments

Check us out at iCast 2009!!


› Continue reading

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Thursday, July 23rd, 2009 FrontPage No Comments

HOT NEW COLORS ADDED

BASS Elite Anglers, Fred Roumbanis and Bill Lowen, request new swimbait colors. View Now!!

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Tuesday, April 14th, 2009 FrontPage No Comments

New site!

Welcome to our new site!! Please be patient as we migrate our files and content over to the new system. Enjoy!

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Tuesday, October 14th, 2008 FrontPage No Comments