Congratulations Fred and Bill!

Congratulations to Fred and Bill Lowen for qualifying for 2012 Bassmaster Classic!!

3 new colors and 2 new sizes for 2012!

BLT - New for 2011/2012! 3 new colors and 2 new sizes!

TOL - Top of the Line

Optimum Baits unveiled their newest lure: Top of the Line, or TOL for short.

Deps Slither K and Spiral Minnow

Deps brings two new baits! The Slither K and Spiral Minnow!

Lures