Quick User Guide to Ima Crankbaits

Quick User Guide to Ima Crankbaits

Welcome! Thank you for visiting. There’s something for every reader, from newbie to expert, to learn here about Ima crankbaits. It’s quick, clear to understand and we hope it helps guide you to pick the perfect Ima crankbait for your next fishing trip!...
User guide to the Neko Rig

User guide to the Neko Rig

Many of us have heard about the “Neko rig” but you may not have tried it yet or even know that much about this technique. What we do know We know the Neko rig originated in Japan and it’s a finesse worm tactic that works best with light tackle spinning gear. We know...
Crankbait vs. Jerkbait with Bill Lowen

Crankbait vs. Jerkbait with Bill Lowen

When the bite is on, knowing when to use each type of lure can increase your success throughout the year. Jerkbaits, flat-sided and square bill crankbaits all have their time and place and each can outperform the others at times. Bassmaster Elite Series pro Bill Lowen...
Renaissance of the Wacky Jig from Zappu

Renaissance of the Wacky Jig from Zappu

“Throughout my years of bass fishing,” says Matt Paino, CEO of Optimum Bait Company in Temecula, California, “I’ve always been told there is no wrong way to fish a worm. I still believe this is true. However, I’ve also learned that...
Ima Suspending Vibration – Don’t miss this!

Ima Suspending Vibration – Don’t miss this!

We proudly introduce you to a deadly lure concept that is missing from most anglers’ arsenals. Fred Roumbanis encouraged Matt Paino and Ima Lures to build it and now Fred tells you all you need to know to hit the water with it this spring. “The Ima Suspending...
Breaking Down Jerkbait Color Selection and Beyond

Breaking Down Jerkbait Color Selection and Beyond

With so many lifelike colors available to jerkbait users, deciding which one to use can seem overwhelming. For Bassmaster Elite Series pro Paul Mueller, it comes down to selecting a color based on the forage base and weather conditions. His approach comes from years...