Fishing the Octopus and Bad Bubba Shad

Fishing the Octopus and Bad Bubba Shad

Optimum Pro Staffer JP Gano regularly fishes the waters around the Farallon Islands and coastal waters in Northern California for lingcod and rockfish. He recently added the new Optimum Octopus and Optimum Bubba Shad to his arsenal, with immediate success.  He shares...
How to pop the Deps Buzzjet Jr, Buzzjet 96 and Spiral Minnow

How to pop the Deps Buzzjet Jr, Buzzjet 96 and Spiral Minnow

Many anglers use this trio of Deps topwater bass fishing wakebaits one way – with a steady, wide-wobbling action that wakes the surface. Yet there is another slower, more suspenseful, often more exciting and productive tactic – to pop and pause for a lingering...
What is the Ima Glide Fluke and How to Fish It

What is the Ima Glide Fluke and How to Fish It

The newest bait it the Ima lineup was developed with the input and experience of professional angler and guide Michael Murphy. He wanted a bait that can be fished like a soft jerkbait like the Optimum Victory Tail, but that could also double as a glide bait for his...
Quick User Guide to Ima Crankbaits

Quick User Guide to Ima Crankbaits

Welcome! Thank you for visiting. There’s something for every reader, from newbie to expert, to learn here about Ima crankbaits. It’s quick, clear to understand and we hope it helps guide you to pick the perfect Ima crankbait for your next fishing trip!...
User guide to the Neko Rig

User guide to the Neko Rig

Many of us have heard about the “Neko rig” but you may not have tried it yet or even know that much about this technique. What we do know We know the Neko rig originated in Japan and it’s a finesse worm tactic that works best with light tackle spinning gear. We know...
Crankbait vs. Jerkbait with Bill Lowen

Crankbait vs. Jerkbait with Bill Lowen

When the bite is on, knowing when to use each type of lure can increase your success throughout the year. Jerkbaits, flat-sided and square bill crankbaits all have their time and place and each can outperform the others at times. Bassmaster Elite Series pro Bill Lowen...