Mueller’s Foxy Secret

Mueller’s Foxy Secret

The Ima Flit quickly became a mainstay of jerkbait anglers from coast to coast. Anglers subsequently clamored for a version smaller than the standard 120, and Ima listened, providing them with a 100-sized model. When the bite is tough enough that even the 100 is too...
Satan Shimada’s Balam 300 from Madness Japan

Satan Shimada’s Balam 300 from Madness Japan

  We promised a lot of new things this year at icast 2016. We introduced the BoomBoom, the Thumper Tail, some goodies from Deps, but the  year is coming to an end and we have one more treat in store….. The Balam 300 from Madness Japan has landed...
Butch Brown Thumper Tail

Butch Brown Thumper Tail

Just in time for the winter trout stockings, the long awaited Butch Brown Thumper Tail is now available at your local dealer or your favorite online webshop! If they don’t carry it have them contact Optimum Bait Co. A 10 pound largemouth is a fish of a lifetime...
Fred Roumbanis’ BoomBoom swimbait is now available!

Fred Roumbanis’ BoomBoom swimbait is now available!

  Earlier this year Bassmaster.com gave a glimpse at what was brewing here at Optimum Baits with Fred Roumbanis and his new custom swimbait. After its stellar debut at icast 2016, the long awaited release of the BoomBoom swimbait is finally here!    ...
Spawn Time Swim Jigs

Spawn Time Swim Jigs

  The bass may be done spawning in most parts of the country, but except in the deepest parts of the south bass where summer patterns have begun anglers would be wise to keep their eyes and attention focused on spawning areas. In this case, it’s not where bass...