Butch Brown Thumper Tail

Butch Brown Thumper Tail

Just in time for the winter trout stockings, the long awaited Butch Brown Thumper Tail is now available at your local dealer or your favorite online webshop! If they don’t carry it have them contact Optimum Bait Co. A 10 pound largemouth is a fish of a lifetime...
Spawn Time Swim Jigs

Spawn Time Swim Jigs

  The bass may be done spawning in most parts of the country, but except in the deepest parts of the south bass where summer patterns have begun anglers would be wise to keep their eyes and attention focused on spawning areas. In this case, it’s not where bass...
Square Bill in the Post-Spawn with Bill Lowen

Square Bill in the Post-Spawn with Bill Lowen

  When bass are done spawning, most anglers try to intercept them between the bedding areas and their deep summertime haunts, but veteran pro Bill Lowen said that for many of the biggest fish there’s a slightly-out-of-the-way stop on the route there, and it...
Murphy’s Jig Substitute

Murphy’s Jig Substitute

When many anglers think of tungsten, their immediate thoughts turn to the super-heavy weights, those one ounce and over, and of course that’s one realm where they excel. The Reins punch shot in its heaviest versions is a perfect tool for those applications, but South...
The only bull you want to hear this spring…

The only bull you want to hear this spring…

Spring is finally upon us throughout the US. Water temps are rising, the bass are spawning, and like all fishermen, your friends are probably lying about how much the first long armed bass of the year really weighed. So ignore the bull and our horrible attempt at...