Approaching Laydowns with the ima SquareBill

Approaching Laydowns with the ima SquareBill

When Bill Lowen and the ima engineers developed the shallow-diving Square Bill crankbait to be the ultimate heavy cover grinder, they made it as snag-free as any lure with two sticky-sharp trebles can be. As a result of its unique design, it comes through rock, wood...
Stay Shallow and Swim a Jig for Smallmouths

Stay Shallow and Swim a Jig for Smallmouths

The two major bass tours typically end their seasons on northern waters where the smallmouth grow big and mean, but are usually in relatively deep water. As a result, the dominant patterns usually involve dropshotting or dragging a tube, or perhaps slinging a deep...
DEPS SLIDE SWIMMER 250! September Shipment Coming Soon.

DEPS SLIDE SWIMMER 250! September Shipment Coming Soon.

Legendary Trophy Hunter Butch Brown has worked with Tackle manufacturer, deps Ltd. out of Kyoto Japan on three color patterns that will help you get bit. A total of four color schemes will be hitting the dealers the first week of September. #04 Butch Brown Trout, #05...
Summertime Victories

Summertime Victories

The Victory Tail soft plastic is a relatively new addition to the Optimum Baits lineup, but Michael Murphy says that it’s a lure that draws from the past and looks to the future. It can be rigged on just about any terminal tackle that you already use for plastics, and...
Sticking to it in the Summer

Sticking to it in the Summer

For those anglers who still haven’t dared to throw the Ima Big Stik because it looks too imposing, California guide Randy Pringle has one thing to say: Get over it. Pringle, who had a heavy hand in the bait’s design, said that while he uses this topwater when he needs...