Summertime Victories

Summertime Victories

The Victory Tail soft plastic is a relatively new addition to the Optimum Baits lineup, but Michael Murphy says that it’s a lure that draws from the past and looks to the future. It can be rigged on just about any terminal tackle that you already use for plastics, and...
Sticking to it in the Summer

Sticking to it in the Summer

For those anglers who still haven’t dared to throw the Ima Big Stik because it looks too imposing, California guide Randy Pringle has one thing to say: Get over it. Pringle, who had a heavy hand in the bait’s design, said that while he uses this topwater when he needs...
Summertime Square Bills

Summertime Square Bills

Summertime Square Bills California fishing guide and noted instructor Randy Pringle has been crushing bass on the Cal Delta over the past month, and he expects that his current bite to continue well into the summer. While he’s employed a number of tools, depending on...
Don’t Retire Your Flits in the Summer

Don’t Retire Your Flits in the Summer

Don’t Retire Your Flits in the Summer Many bass anglers elect to put away their jerkbaits once the cold-water bite for prespawn bass has concluded. That’s a mistake, says South Carolina pro Michael Murphy. The natural baitfish profile that these minnow imitators...
Optimums Top-of-the-line

Optimums Top-of-the-line

In the last couple years I’ve utilized the top-of-the-line swim bait for some of my spinner bait bites. You can work this bait over around logs, up over rocks and with the colors that we offer at optimum we can imitate just about any baitfish your body of water...
Post Spawn Topwater

Post Spawn Topwater

The immediate post-spawn is one of Randy Pringle’s favorite times of year because it signals the beginning of prime topwater season. The key during this time period, he said, is to “be adjustable.” Fortunately, IMA gives him three solid tools to work with – the...