Michael Murphy shows us what’s new from ima lures at icast 2015! http://www.flwfishing.com/media-gallery/videos/55b1d20895cc8ae2e0d38307...
Watch BASS Elite Angler Fred Roumbanis rig his swim jig with the Zappu Twin Blades. These are an excellent tool for adding flash to your baits. Pick them up here and at other fine dealers....
At Optimum Bait Co, we pride ourselves for offering the most innovative and high quality lures on the market. The ICAST show is the one time of the year that new products are revealed all at once. Here is a compiled page of the video from various media sources taken...
Visit the research labs of the leading lure companies and you’ll see that everybody’s chasing a certain action. It doesn’t have a name, and it’s all but impossible to engineer, but every once in a while one bait out of 50 or 100 will...
Fred Roumbanis at the Ima Lures/Optimum Baits booth at the 2012 Bassmaster Classic. Fred shows us his key baits for the Classic and the proper way to rig a Optimum Double Diamond. JW Player goes...
