New for the Summer of 2013, Optimum is releasing four new colors in the Opti Shad and
Victory Tail – Chrome, Herring, Ghost Minnow and Baby Bass. As well as, two colors in
the Line Thru Series – Ghost Minnow and Baby Bass.

4OS563 5VT563
4OS564 5VT564
4OS565 5VT565
4OS566 5VT566
 BLT565  BLT566

“These colors have been expanded in these best selling Optimum Baits to accommodate
continued requests and demands.  Our costumers are serious fishermen and loyal
customers, when they ask, we listen and deliver,” said Optimum Baits President Matt Paino.
“The Chrome and Herring colors have been added specifically for the Opti Shad and
Victory Tail due to popular demand in the southeastern US and on BlueBack Herring
Fisheries.  However, I assure you that these will work well everywhere, both freshwater
and saltwater, and especially shine in areas with clear water that Shad, Alewife or Herring are
present.  The Ghost Minnow and Baby Bass 
colors, we introduced in all of our current top selling
Optimum Baits, as these are our top selling colors in our hard bait lineups and 
have been
requested in our most popular Optimum lineup 
for quite some time,”
said Sales Manager Michael Murphy.

THESE COLORS WILL BE AVAILABLE IN STORES BY THE END OF JULY.