Diamonds are no longer exclusively a girl’s best friend!!

IMA JAPAN IS A LEADING HARD LURE MAKER IN JAPAN BUT IS A RELATIVE NEWCOMER TO THE USA MARKET. IMA DIDN�fT REACH THEIR SUCCESS IN JAPAN BY CHANCE. IN A COUNTRY KNOWN FOR QUALITY AND EXCELLENCE IMA�fS CEO IGARASHI SAN, AN ENGINEER BY TRADE, CREATED AN INNOVATIVE FORMULA FOR SUCCESS BY SURROUNDING HIMSELF WITH A TEAM OF ANGLERS, CRAFTSMEN, DESIGNERS, AND MARINE BIOLOGISTS. WITH OVER THREE MILLION LURES SOLD IGARASHI�fS VISION HAS PROVEN SUCCESSFUL.

The Ultimate Child's fishing primer, "We're Going Fishing, Now What?", has just been made even better by featuring it in our Kid's Fishing Starter Kit.
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CREATING LURES WITH MULTIPLE FEATURES THAT INDUCE A FISH TO STRIKE WAS THE GOAL OF THE OPTIMUM BAIT DESIGN TEAM. THE RESULT IS ITS LATEST CREATIONS “FURBIT” THE FROG AND POPPIN’ “FURBIT”.

DEPS CO LTD, THE LEADING BIG BASS LURE MAKER IN JAPAN, IS MAKING AVAILABLE ITS PREMIER TOPWATER, RADSCALE TO ITS UNITED STATES LINEUP.

IMA…THE FIRST THREE LETTERS OF IMAGINATION! IMAGINATION IS WHAT INTERNATIONAL LURE MAKER AND DISTRIBUTOR, IMA OF JAPAN BRINGS TO THE TABLE. MAKER OF BOTH FRESH AND SALTWATER LURES, IMA IS EXPANDING ITS WORLD WIDE DISTRIBUTION, WHICH INCLUDES AUSTRALIA, NEW ZEALAND, EUROPE, AND JAPAN, TO THE UNITED STATES. BEGINNING IN NOVEMBER OF 2006, SIX MODELS IN SIX COLORS EACH WILL BE AVAILABLE TO THE AMERICAN ANGLER.