Author name: OptimumB

Bassmaster Elite Series pro and Reins pro staff member David Walker designed a versatile piece of terminal tackle called the Reins Tungsten Sliding Football Head. The football-shaped weight allows anglers to try a new spin on a popular finesse rig, have an alternative to a football jig and utilize a Carolina-rig with more sensitivity. This […]

Many anglers use this trio of Deps topwater bass fishing wakebaits one way – with a steady, wide-wobbling action that wakes the surface. Yet there is another slower, more suspenseful, often more exciting and productive tactic – to pop and pause for a lingering instant between each pop. Most hits come during the pause, and

The newest bait it the Ima lineup was developed with the input and experience of professional angler and guide Michael Murphy. He wanted a bait that can be fished like a soft jerkbait like the Optimum Victory Tail, but that could also double as a glide bait for his home waters where bass key on

Welcome! Thank you for visiting. There\’s something for every reader, from newbie to expert, to learn here about Ima crankbaits. It\’s quick, clear to understand and we hope it helps guide you to pick the perfect Ima crankbait for your next fishing trip! We’re pleased that Ima bass fishing crankbaits have caught on (pun intended)

Many of us have heard about the “Neko rig” but you may not have tried it yet or even know that much about this technique. What we do know We know the Neko rig originated in Japan and it’s a finesse worm tactic that works best with light tackle spinning gear. We know it has

When the bite is on, knowing when to use each type of lure can increase your success throughout the year. Jerkbaits, flat-sided and square bill crankbaits all have their time and place and each can outperform the others at times. Bassmaster Elite Series pro Bill Lowen has a method for choosing each and it depends

We proudly introduce you to a deadly lure concept that is missing from most anglers’ arsenals. Fred Roumbanis encouraged Matt Paino and Ima Lures to build it and now Fred tells you all you need to know to hit the water with it this spring. “The Ima Suspending Vibration embodies a suspending lipless crankbait lure

With so many lifelike colors available to jerkbait users, deciding which one to use can seem overwhelming. For Bassmaster Elite Series pro Paul Mueller, it comes down to selecting a color based on the forage base and weather conditions. His approach comes from years of experience jerkbait fishing in a variety of situations across the