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When Bill Lowen and the ima engineers developed the shallow-diving Square Bill crankbait to be the ultimate heavy cover grinder, they made it as snag-free as any lure with two sticky-sharp trebles can be. As a result of its unique design, it comes through rock, wood and vegetation as well as any other lure in

The two major bass tours typically end their seasons on northern waters where the smallmouth grow big and mean, but are usually in relatively deep water. As a result, the dominant patterns usually involve dropshotting or dragging a tube, or perhaps slinging a deep diver like the IMA Beast Hunter. Bill Lowen has been on

The Victory Tail soft plastic is a relatively new addition to the Optimum Baits lineup, but Michael Murphy says that it’s a lure that draws from the past and looks to the future. It can be rigged on just about any terminal tackle that you already use for plastics, and the sky’s the limit when

For those anglers who still haven’t dared to throw the Ima Big Stik because it looks too imposing, California guide Randy Pringle has one thing to say: Get over it. Pringle, who had a heavy hand in the bait’s design, said that while he uses this topwater when he needs a big bite, he’s caught

Summertime Square Bills California fishing guide and noted instructor Randy Pringle has been crushing bass on the Cal Delta over the past month, and he expects that his current bite to continue well into the summer. While he’s employed a number of tools, depending on the prevailing conditions, the near-constant winds over the past month

Don’t Retire Your Flits in the Summer Many bass anglers elect to put away their jerkbaits once the cold-water bite for prespawn bass has concluded. That’s a mistake, says South Carolina pro Michael Murphy. The natural baitfish profile that these minnow imitators provide can be deadly well into the summer months if worked properly. Actually,