Pro Quick Tips

In the last couple years I’ve utilized the top-of-the-line swim bait for some of my spinner bait bites. You can work this bait over around logs, up over rocks and with the colors that we offer at optimum we can imitate just about any baitfish your body of water has. when fishing this bait I […]

The immediate post-spawn is one of Randy Pringle’s favorite times of year because it signals the beginning of prime topwater season. The key during this time period, he said, is to “be adjustable.” Fortunately, IMA gives him three solid tools to work with – the Roumba, the Skimmer and the Big Stik, the latter of

Optimum Baits makes two tremendous hollow-bodied frogs from the same family – the Original Furbit and the Poppin’ Furbit. Both feature rabbit fur “legs,” a dangling blade, perfect color patterns and a super-sharp 6/0 Owner double hook. The difference, as the name might suggest, is that while the original has a pointed nose, the latter

Mention the word “swimbaits” and the first thing that comes to most anglers’ minds is the gargantuan seven-, eight- and even twelve-inch versions favored by west coast lunker hunters. But the same characteristics that make the big baits effective can also be deadly in much smaller packages. South Carolina pro Michael Murphy knows when to

River guru Bill Lowen loves to swim a jig for shallow water bass. His favorite D&L Swim Jig, which he had a hand in designing, has played a key role in his Elite Series success in recent years. He likes to keep it simple, utilizing a ¼ ounce model perhaps 75 percent of the time,

Texas pro Kurt Dove always fishes the IMA Flit on 12-pound test line, but depending on what he wants the lure to do, that line may be mono or it may be fluorocarbon. Fishing the ultra-clear waters of Lake Amistad, he gravitates toward fluorocarbon because it’s less visible under the surface, but ultimately his decision