New Arrivals March 2025 - OPTIMUM BAITS

New Arrivals for March 2025

Exciting March 2025 Releases & Restocks from Optimum!

We’re kicking off March with a wave of new product releases across the Optimum family of brands!

Evoke Crankbaits – The highly sought-after #99 “Okie Craw”, first introduced at the 2024 Bassmaster Classic, is now available in all Evoke Crankbait sizes. Plus, we’ve restocked most colors in sizes 1.2, 1.8, 2.0, 3.0, and 4.0.
Zappu Japan – The Limbooo, Zappu’s first-ever soft bait, is here! Also returning is the legendary PD Chopper, one of Lake Biwa’s all-time big fish producers.
New ima Japan Minnow Plugs – Expanding our lineup with four versatile new minnow-style baits. Originally crafted for Japanese saltwater species, these lures excel in both fresh and saltwater:
- Qualy 105F
- Rocket Bait 75
- kosuke 110F
- Jetty 135S

Find these exciting new releases at your favorite dealer!

Quick Look :

deps Evoke New Color "Okie Craw"

Originally introduced as a special-run color at the 2024 Bassmaster Classic in Tulsa, Oklahoma, it is now available through all our dealer network. The response was overwhelmingly positive—not only on how the color turned out but also on the impressive fish reports from anglers—so we decided to add it to the color lineup for 2025.

Available in all Evoke Crankbaits ” 1.2, 1.8, 2.0, 3.0, 4.0″

deps Evoke 1.2/1.8/2.0/3.0

The Evoke crankbait family was designed for fishing cover. They are born from the concept that crankbaits “must be a tool” to fish around cover and enhance your fishing success with crankbaits. These are crankbaits that can be fished in areas that most would only throw jigs or Texas-rigs. They excel around targets like bushes, laydowns, and other obstacles. These baits can be fished just about anywhere.

deps Evoke 4.0

A crank designed for heavy cover with a big profile for big bass. The magnum Evoke 4.0 is louder and has more vibration than the smaller Evoke crankbaits but still has the same basic performance.

This bait works even in highly pressured waters and in places where everyone else is throwing smaller baits. The big profile appeals to grant bass.

EVOKE 4.0
LENGTH: 100mm body
WEIGHT: 56.5g

[ Evoke 4.0 Restock Color ]

[ Evoke 4.0 New Color ]

#99 Okie Craw

New Zappu Plastic Worm "LIMBOOO"

Zappu Japan’s First Ever Plastic Worm – The “LIMBOOO”

Introducing the “Limboo” – Zappu Japan’s first-ever plastic worm, combining the expertise of legendary Japanese angler Takuma Hata with Zappu’s unparalleled manufacturing craftsmanship. This high-density stick bait is engineered to deliver a strong wacky-action vibration that bass simply can’t resist.

The Limboo stands out with its impressive flexibility and versatile design, making it the perfect choice for various fishing conditions, perfectly matching different lake structures and environments. Its unique deep ribs grip the water, delivering a lively, powerful action that sets it apart from conventional soft baits.

[ Color Line Up ]

#01 Hata Pro / Green Pumpkin

#02 Green Pumpkin Blue Flake

#03 Hata Pro / Diet Cola

#04 Hata Pro / Smoke Gill

#05 Wakasagi Shrimp

#06 Ghost Scale Shad

#07 Chinnamon Blue Shrimp

#08 Brown Blue Goby

P.D.CHOPPER

Designed for a Natural “Standing Posture” to Trigger Bites Even on a Tension-Free Fall

A jig that has proven to be one of Lake Biwa’s top producers since it’s debut in 2008. Professional angler, Hata pro, developed this jig with versatality in mind. Made from tungsten, it can be used both as a dragging jig that stands on it’s flat face or be used as a swimming jig.

Designed to stand firmly on the bottom, this jig moves automatically with water currents even without rod manipulation. Its natural undulating motion attracts bass effortlessly, leading them to bite naturally. Because it moves without putting tension on the line, it eliminates any unnatural presence that might alert fish.

Sizes: 1/4oz, 3/8oz, 1/20z
Quantity: 1 per pack
Hook : #4